Highly trained and skilled employees attract and retain customers, so sales and marketing coaching has become the focal point in most business discussions. If you're not ensuring that you're not maximizing the skills development for sales team efficiency, then you risk missing out on opportunities for revenue growth.
Studies have reported a 25-40% boost in sales, win rates, new leads, and deal size after implementing effective sales coaching. The same report also noted that the impact of coaching on sales performance goes beyond traditional training efforts, filling in gaps between training and performance by providing staff with more hands-on methods, like role-playing and one-on-one.
Here is a helpful breakdown of the importance of sales coaching: what it is and why you need it.
What Can You Expect from Sales & Marketing Coaching?
"Coaching is unlocking a person's potential to maximize their growth." — John Whitmore
With the right sales training expert, sales and marketing coaching can significantly benefit your sales team. It helps the company's bottom line and sharpens the employee's professional capabilities. Here's what you can expect.
Improve Performance
With the right coaching, your staff and company will benefit from improving performance. Effective sales coaching can improve performance results by up to 19% for at least 60% of your workforce. And this study was only on the 'middle group of sales reps.' Imagine what the results can be throughout.
Skills Development
Successful coaching is personalized to you and your company's needs. This means that their skill development is optimized because it's not based on general challenges sales teams have in the industry — it's based on the challenges your sales team experiences and the goals your company intends to achieve.
Types of Coaching
The type of coaching options you have available to you and your team. However, with Navaquest, you can expect the following coaching paths:
- Do It Yourself. You go through the training and certifications customized to your business and then train your staff on your own.
- Do It with You. We train both you and your team, provide specialized coaching, and go through the process with you.
- Do It for You. We create a customized plan for your staff and deliver the training and coaching for you.
Who is the Coach at Navaquest?
Navaquest's coach is Theresa Timm, a branding strategy innovator, award-winning broadcast salesperson, advertising pioneer, and Certified Digital Marketing Partner. Theresa is highly skilled; as the saying goes, she wears many hats. She's efficient in leadership, revenue generation, full-funnel marketing strategy, staffing, training, onboarding, consulting, and coaching. And that's just the tip of the iceberg regarding her experience, expertise, and education over the years.
Who Benefits?
- General Managers — we focus on higher profits and more sales
- Sales Managers — we help and train your staff to reach, and often even exceed, sales goals
- Heads of Marketing — we certify your entire marketing department, which means improved KPI and ROI results for your clients
- Marketing Sales Consultants — stay informed on the most important and advanced developments in marketing and advertising. In turn, achieving goals.
The Importance of Sales & Marketing Coaching
Don't underestimate the importance of sales and marketing coaching. It could hold you back from getting your sales team to the skill level they need to be at to generate the results your business wants to reach. Here are just a few reasons coaching is a crucial component of success.
Helps Retain Employees
When you invest in the professional development of your team members, you make them feel cared for and taken care of. This, in turn, makes them happy to stick with you in their career. One survey found that 94% of its respondents cited they would stay at a company longer if it invested in their career.
Increases ROI
Not only are you saving on the high costs of employee turnovers by investing in your team's skills development, but you're also maximizing your staff's ability to reach and resonate with customers. This means fewer missed opportunities to close a deal and higher revenue generations. After all, sales experience drives customer loyalty in more than 53% of cases.
Achieve Business Objectives
Did you know that the two top challenges of closing a sales deal involve overcoming objections and asking for the sale? More people than you may know struggle with closing the deal. A hands-on and personalized coaching style can help your sales team properly address these concerns and pinpoint the right time to move the deal forward.
On the other hand, customized plans may find your team struggling in different areas that need to be addressed. Either way, a personalized plan, and good coaching mean you achieve your business goals.
Maximize Productivity
Many factors can play into the productivity of your team members: employee morale, satisfaction, qualifications for the job, etc. Personalized coaching eliminates a large portion of those factors, improving productivity.
How? By addressing the issues at hand. Is your employee's performance behind your expectations? This could be because they're not thoroughly trained and qualified. What about their confidence? Being confident they can close the deal because they're prepared to take on the task can make a significant difference.
Likewise, how satisfied is your staff in the company? Training and coaching make workers feel more appreciated and valued by your organization. They feel more inclined to invest in its future and make their mark in your company.
Getting Started with Formal Coaching with Navaquest
Now that you know what sales and marketing coaching is and why your company needs it to survive the ever-evolving market get started with formal coaching from Navaquest.
Our coaches are unique. They don't just train or coach based on text — their material is based on years of hands-on knowledge and learned experiences. They have seen and done it all, from reaching impressive financial targets to building companies from the ground up. There isn't anyone more qualified to coach your team and get them where they need to be to start generating the same revenue growth for you. Contact us to learn more about Navaquest's industry-leading sales and marketing coaching.
